Output

One ad campaign started in Australia made $12.9 billion in two years. Back in 2010, Coca-Cola noticed a huge drop in sales, especially in Australia, where over half the population had never even had a Coke. The Coke brand had developed what is called in Australia, Tall Poppy Syndrome, or being too big for your britches. That all changed with one stroke of genius, the Share a Coke campaign. Launched in Australia in 2011, it included putting the 150 most popular names in the country on Coke bottles, along with kiosks that allowed people to print a custom name on a can of Coke. By putting first names on Coca-Cola bottles, Coke went from a Tall Poppy needing to be cut down to speaking to their fans at eye level. They stopped selling drinks and started selling a connection. This campaign turned each can of Coke into a conversation starter, a reason not just to engage with a product but also with each other. As a good marketer, you need to remember this: a conversation is where your brand comes to life.

Now here's a strategy idea based on this Coca-Cola genius idea. I will give you two. First, you can do just like Coca-Cola and let people print their names on your bottles and give them a discount if they do so. But the discount will be your actual price. If one bottle is normally $12, you will put the price at $19.99 and say that if they print their names on your bottles, it will be $12. This strategy will make your customers feel like they belong to something special, and everybody loves discounts. At that moment, you will no longer need to advertise because their friends will see their names on bottles, and when they ask, they will say that it was even a discount—what a good place to go, MARAJ.

If you don't like this idea, here's another one. You will launch MARAJ name-shared bottles with a lot of names on them, like a lot of names, and if the client finds his name on his bottle, a prize like a TV or the newest iPhone will be given to him for free. To make it right, the bottle needs to be at a low price because the client will be excited to win, so they will buy a lot of them at the lower price and make them feel like they can win. They will buy, like your bottle, they will never forget your store, and every time they feel like winning, they will come to your store and play again. Do you love this idea?